rapport
noun [S or U] /ræˈpɔːr/ /-ˈpɔːr/
Definition› a good understanding of someone and an ability to communicate well with them:
In all aspects of NLP training they constantly bang on about the importance of establishing good rapport. This can be in any context, NLP quack therapy, getting on in their career, getting into someone's pants or any other situation in life.
It is just common sense, of course it is important to have rapport. That isn’t the problem here, with NLP the problem is the methods they teach to achieve rapport and the motivation for doing so.
NLP teaches that someone will have better rapport with someone else who is similar to them. While this is true it then goes on to teach that they should pretend to be like the person they are attempting to build rapport with. This is simple mimicry and of course just makes the NLPer seem false and often creepy.